锦鲤求职岗位描述
What Will You be Doing
Lead data-driven customer acquisition and retention strategies to drive sustainable business growth
Design and deliver personalized customer journeys, including tailored product recommendations and search experiences
Plan, execute, and continuously optimize marketing campaigns, refining CRM best practices based on performance results
Develop and execute e-commerce strategies and campaigns that drive traffic, conversion, and sales in line with business goals and KPIs
Analyze customer data, consumer behavior, and market trends to uncover opportunities and recommend improvement plans
Partner with cross-functional teams — sales team, IT, and external vendors — to implement and optimize marketing automation tools
Track and evaluate key performance metrics to measure campaign effectiveness and inform strategy
Support ad-hoc projects and tasks as required
Who is Our Right Fit
Bachelor’s degree in Marketing, Business Administration, or a related discipline
Minimum 4 years of e-commerce experience in marketing or CRM
Practical expertise in integrating AI tools into daily marketing and e-commerce operations
Energetic individual with a strong sense of initiative, drive, and self-motivation, capable of working independently
A team-oriented player with outstanding communication and interpersonal skills for effective collaboration with internal and external stakeholders
Able to thrive in a fast-paced environment and manage multiple tasks under tight deadlines