Senior Marketing Officer / Assistant Marketing Manager (Wet Market Express)

What You Will Be Doing

Plan and execute the channel's marketing calendar, covering CRM, campaigns, promotions, and on-platform merchandising, to drive customer acquisition, repeat purchases, and basket growth.

Build and maintain AI-assisted workflows that automate repetitive marketing operations, including creative production, campaign reporting, copy generation, and data checks.

Apply AI tools in day-to-day execution—drafting and localising copy, generating and reviewing creative variants, and summarising CRM and sales data—while exercising judgement on when outputs meet the standard to ship.

Own CRM and lifecycle programs across push, in-app, email, and channels like coupons, designing offers as measurable tests and reporting results honestly.

Track and report weekly performance on orders, new customers, repeat rates, basket size, and promotion ROI, translating data into clear recommendations.

Work with merchants and category teams to secure campaign participation, offers, and assets, and support the live commerce slate from line-up through to post-show reporting.

Write and approve customer-facing copy in Traditional Chinese, and liaise with product, IT, operations, design, and customer service to keep campaigns moving.

Plan and manage the channel's paid advertising, covering budget allocation, audience and creative testing, and ongoing optimisation against ROAS targets.

Who Is Our Right Fit

Bachelor's degree in business or a related discipline.

3 to 5 years of working experience in e-commerce, retail, or consumer marketing (experience in grocery or fresh categories is an advantage).

Agency experience is preferred.

Demonstrable use of AI or automation tools in actual work—candidates should be ready to walk through a project they have built or improved, and the time or resources it saved.

Hands-on CRM experience, including building segments, running campaigns, and measuring outcomes.

Strong analytical ability and comfort working in spreadsheets.

Ability to thrive and work effectively in a fast-paced environment where plans change daily.

Strong sense of ownership and self-motivation.

Excellent written and verbal communication skills in both Chinese and English.