锦鲤求职岗位描述
历峰集团 (Richemont) 是全球奢侈品行业的领导者之一，旗下拥有多个专门从事珠宝、手表和高端配饰的品牌。 每个品牌都自豪地体现了风格、品质和工艺的传统，历峰集团致力于保留每个品牌特有的传承和特色。 同时，我们致力于通过持续的创造力，创新和设计符合我们品牌价值观的新产品。
MAIN PURPOSE
The Regional Product & Merchandising Senior Executive is a pivotal role within the Regional Marketing & Merchandising department, whose mission is to drive sell-out performance and portfolio productivity across distribution networks and product categories for North Asia region that includes Hong Kong, Macau, Taiwan and Hainan markets.
The role brings a transversal regional and local perspective for Watches category (including Fine Watches: Fine Watchmaking, Collectors and Fine Jewellery Watches). It will play a critical part in supporting strategic direction for the region and ensuring operational excellence (with strong focus on assortment and sell-out performance) at local level. This encompasses direct oversight and implementation for Hong Kong and Macau markets, as well as offering strategic support to the other markets within the region.
KEY RESPONSIBILITIES
Contribute to the implementation of strategic vision to develop Watches category
Monitor key performance indicators (KPIs) for both product marketing and merchandising functions (both at a local and regional level)
Contribute to the implementation of the strategic vision to develop the Watch product category
Support the definition and the regular updates of the 3-year strategic plan for the region, including sales ambitions based on the latest market trends (direct overseeing for Hong Kong and Macau markets)
Lead the translation and adaptation of regional merchandising strategies and guidelines into comprehensive, actionable plans specifically tailored for local markets
Ensure all local merchandising activities are fully aligned with global brand vision and regional strategic direction, while optimizing for local market nuances
Drive regional sales performance and Animate product category locally
Provide business analysis (monthly, yearly, ad-hoc, etc.) and deliver key insights to pilot the category at both local and regional levels
Collaborate with markets to gather insights on performance, identify collectively risks and opportunities and mobilize resources to address them
Prepare comprehensive performance reports, post-mortem analyses of merchandising initiatives, and strategic market feedback for local management and regional merchandising teams
Provide expert product knowledge and merchandising guidance to local sales teams, contributing to the development of impactful training materials and sales tools
Support regional & execute local merchandising strategy
Support Watches Manager during International Showroom period: before Showroom (benchmark preparation, input file, cluster overview…), during Showroom (updated information to be shared to different stakeholders) and after Showroom (data consolidation, markets’ feedback consolidation)
Support product launches in the region, including communication, training materials, and initial stock allocation
Support and collaborate with regional Operations and Commercial teams to define and revise product assortment (by cluster / by boutique) and network strategies
Drive consistent and flawless implementation of regional merchandising guidelines, visual merchandising standards across all local boutiques in designated markets (e.g., Hong Kong and Macau)
Oversee and optimize local product assortment strategies, inventory levels, and stock rotation in close collaboration with local retail, operations, and supply chain teams
Develop and share regional and local Watches market intelligence
Market & Trend Analysis: develop and share regional market intelligence, including in-depth local market analysis, competitive benchmarks, and consumer insights for the Watch category
Research & Insights: conduct market research and provide regular updates on market & region happenings (to management and to HQ relevant teams)
Pricing Strategy: prepare and conduct regular pricing reviews to ensure competitive and strategic positioning
Nurture cross-functional collaboration & communication
Collaborate with all internal and external stakeholders to implement strategic actions to boost performance
Serve as the primary point of contact and strategic liaison for the regional marketing and merchandising team, proactively providing in-depth local market insights and feedback related to product performance, display, and inventory
Foster strong, collaborative relationships and ensure seamless communication with local retail, sales, operations, and communications teams regarding merchandising plans, execution, and performance
Qualifications:
Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field
Experience: Minimum of 5+ years of professional experience in luxury industry, particularly in strong analytical roles (Jewellery experience in the luxury sector is a plus)
Language Skills: Fluency in English is mandatory. Proficiency in Mandarin Chinese, Cantonese is highly advantageous
Professional competencies:
Strategic thinking, with capacity to manage complexity and multiple stakeholders
Excellent project management skills
Strong written & verbal communication skills – great communicator
Excellent computer skills: Word, Excel and PowerPoint
Strong business acumen, and proficient in analytical skills incl. data analysis & insights sharing
Interpersonal competencies:
Excellent presentation, communication & analytical skills
Passion for Luxury, Jewellery (nice-to-have)
Customer-oriented behavior
Strong collaborative working style & listening skills
Enthusiastic, positive, engaged, team player
Detail-focus and proactive approach
Problem solving oriented
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