Watches Merchandising Assistant Manager, HKMO

历峰集团 (Richemont) 是全球奢侈品行业的领导者之一，旗下拥有多个专门从事珠宝、手表和高端配饰的品牌。 每个品牌都自豪地体现了风格、品质和工艺的传统，历峰集团致力于保留每个品牌特有的传承和特色。 同时，我们致力于通过持续的创造力，创新和设计符合我们品牌价值观的新产品。

MAIN PURPOSE

The Watches Merchandising Assistant Manager, HK & Macau, drives category performance through four strategic pillars: (1) Assortment & Visibility, (2) Marketing & Launch Activation, (3) Novelties Management, Market Intelligence & Pricing, and (4) Stock Optimization & Performance Drive — acting as the strategic bridge between Region, Boutiques, and Commercial teams.

KEY RESPONSIBILITIES

Assortment and Visibility

Lead the implementation of regional merchandising guidelines across all local boutiques, ensuring brand integrity and consistency

Contribute to assortment width and boutique typology / clustering, ensuring differentiation aligned with each door's role, clientele, and sales potential (in collaboration with commercial for qualitative insights)

Translate the regional visibility strategy into a local visible assortment guideline by cluster, in close collaboration with VM (zoning, display, presentation)

Continuously review and optimize product assortment, display, and stock visibility by doors to maximize sales and customer experience

Conduct regular boutique visits to ensure merchandising standards are met and maintain a seamless flow of communication between boutiques and office teams

Marketing and Launch Activation

Cascade and prioritize the regional marketing calendar locally, by category and channel (retail, digital, CRM, events), aligning resources and focus with commercial priorities

Provide local visibility on the 360-activation plan (push, events, pop-ups, reveals) to Commercial, VM, and Sales Operations, ensuring a consistent cross-functional approach

Communicate launch strategy and priorities to the commercial team ahead of each wave (pre-launch needs: press samples, roadshow, training) and ensure timely, accurate execution of product launches, seasonal updates, and special events

Novelties Management, Market Intelligence and Pricing

Continuously monitor the Watch market landscape – key players, competitive activities, emerging trends, and consumer behavior – and share regular qualitative insights with local management and Region

Provide local novelties inputs (qualitative forecast, client appetite signals, clienteling feedback) and monitor performance vs. expectations, sharing actionable insights with the North Asia Region

Conduct regular competitive benchmark on assortment, pricing, novelties, and visibility across key players

Contribute to local pricing positioning reviews and support new price implementation in coordination with the North Asia Region

Stock Optimization and Performance Drive

Partner with local retail and sales teams to drive sell-out initiatives and achieve targets, leveraging rigorous analysis of local sales data and customer feedback to identify performance drivers and corrective actions

Lead the local slow movers action plan, identifying corrective levers (zoning, push, training, clienteling, transfers)

Co-manage scarcity with the Region and commercial team: contribute to allocation logic, prioritization between doors, and client reservation principles

Together with the Region, propose product alternatives and stock allocation strategies during shortages to protect sell-out and client experience

Animate stock visibility and rotation processes with retail and supply chain, without owning operational inventory management

5. Cross-functional Collaboration & Communication:

Serve as the primary strategic liaison between the local market and regional marketing / merchandising, providing local insights and product priorities to Communication, Client, VM, and Commercial teams

Provide expert product knowledge and merchandising support to sales teams, developing or adapting training materials and sales tools to boost category performance

Actively participate in regional calls and meetings, representing the Hong Kong and Macau market perspective

Qualifications:

Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field

Experience: Minimum of 5+ years of professional experience in luxury industry, particularly in strong analytical roles (Watches experience in the luxury sector is a plus)

Language Skills: Fluency in English is mandatory. Proficiency in Mandarin Chinese, Cantonese is highly advantageous

Professional competencies:

Strategic thinking, with capacity to manage complexity and multiple stakeholders

Excellent project management skills

Strong written & verbal communication skills – great communicator

Excellent computer skills: Word, Excel and PowerPoint

Strong business acumen, and proficient in analytical skills incl. data analysis & insights sharing

Interpersonal competencies:

Excellent presentation, communication & analytical skills

Passion for Luxury, Watchmaking (nice-to-have)

Customer-oriented behavior

Strong collaborative working style & listening skills

Enthusiastic, positive, engaged, team player

Detail-focus and proactive approach

Problem solving oriented

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