锦鲤求职岗位描述
Purpose & Overall Relevance for the Organization:
Support and manage projects and key initiatives to generate market, consumer, competitor and trends insights for market Greater China.
Key Responsibilities:
Planning
Develop the annual plan for marketing research projects based on marketing plan of adidas
Communicate with marketing team to understand the research needs
Fine-tune the research plan to better support Sport Performance products and marketing activities
Update the plan on a quarterly basis
Plan other research / consulting projects based on strategic direction from management team
Management
Manage consulting / research projects to build, protect, anchor adidas brand, and support strategy development
Design, track and evaluate all the projects including but not limited to
Brand image and competency tracking
Consumer satisfaction
Marketing intelligence
Product launch test
Consumer market size and market share research
Communicate with agencies and ensure a smooth and efficient implementation of the projects
Co-ordinate all launches of relevant projects with related departments
Maintain and co-ordinate processes with related departments and ensure timely communications around the scope and deliverables of the projects
Evaluate the projects and work out action plans to improve the planning or implementation of the consulting / research projects
Financial
Design the consulting / research working budget proposal
Maximize use of the budget
Ensure appropriate and ethical use of budget
Ensure information requirement for Finance Dept, and that all financial information provided is accurate, timely, and properly formatted
Systems and Processes
Design the consulting / research working budget proposal
Maximize use of the budget
Ensure appropriate and ethical use of budget
Ensure information requirement for Finance Dept, and that all financial information provided is accurate, timely, and properly formatted
Others
Other job-related work assigned from leader
KPI:
Quality of market and competitor data reporting
Quality of data analysis
Quality of consumer & strategic input
Overall business impact
Stay within budget
Key Relationships:
GCA: Senior Management Team, BUs, CTC, Brand Communications, EIM, Sports Marketing, Creation Centre Asia, Strategic Planning, PMO
Global: key liaison and stakeholder to Global Trends Working Group, Global Consumer Insights, and Brand Strategy
Competencies:
Manage Business (Processes and Projects)
Manage relationships and diversity Provide a Framework for Performance
Result Orientation
Influencing Others
Planning and organizing
Strategic Acting
Very high level of integrity
Data analysis skills, planning skills
Communication skills, relationship management and empathy
Basic sales skills and customer service knowledge
Customer service orientation – a focus on user needs
Requisite Education and Experience / Minimum Qualifications:
Functional – Minimum 3 years of proven marketing research experience at a research firm
Industry – Market research firm / brand company with a focus on sports wear / apparel / FMCG
Exposure – Research, sports, marketing, trade marketing
Bachelor's Degree in business related discipline is required
Outlook – basic
Word – advanced
Excel – advanced
PowerPoint – advanced
Fluent in English and Mandarin (written and spoken).
Mandarin Chinese as native language preferred