Assistant Manager Retail Marketing

Purpose & Overall Relevance for the Organization:

Build Brand adidas as the best sports brand in Taiwan by:

Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing plan

Maximizing and following Retail marketing budget as set according to the marketing plan

Developing creative materials and ideas to enhance the best brand presence

Key Responsibilities:

Planning

Develop and recommend Retail Marketing plan for Sports Performance (SP) in according to GTM strategy and goals

Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting

Identify how above-the-line communications can be adapted and implemented in-store

Source GCA/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard

Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions

Yearly MWB plan development and rolling monthly forecast

Management

Lead and coordinate SP Retail Marketing stakeholders to deliver best in class retail marketing tools

Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives

Financial

Manage SP Retail marketing MWB and monitor through monthly report and forecast

Follow the finance procedures and non-trade policy

System and Processes

Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through

Implement quality control system for production of all materials

Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure

Work closely with CTC, BA, Channel teams for ISC development

Assumes responsibility for the production of any materials with adidas Originals logo

Any ad-hoc duties as assigned by immediate supervisor or department head

KPI’s:

Traffic and conversion

Sales, comp sales

Market share in WHS

NPS

MWB Management

Key Relationships:

Key interfaces (internal): CTC, BA, VM, Retail Development, Channel Teams

Key interfaces (external): Audio/Visual production houses, suppliers of POP/hardware, customers/retailers

GCA Retail Marketing Teams

Knowledge, Skills and Abilities:

Strong experience in the production of POP and hardware

Complete understanding of the processes involved when developing POP

Has worked with production houses before

Art design background

Good design sense

Strong conceptual understanding of brand building

Great attention to detail

Excellent presentation skills

Excellent interpersonal/communication skills

Working knowledge of Microsoft products

Requisite Education and Experience / Minimum Qualifications:

Minimum of 5 years of experience with the production of below-the-line

University degree in Business or equivalent professional experience

Sporting goods industry or retail industry experience required

Fluent in English & Mandarin