岗位描述
Senior Manager Retail Design Experience
Location: Shanghai (China)
Purpose & Overall Relevance for the Organisation:
This role is to
Drive the C4C concept creation and implementation of retail design concepts and solutions for GCA through Flagship Stores and the Pilots in VM/ISC - ensuring locally relevant design solutions that are also on-brand - bringing global retail creative direction to life for GCA
Develop retail design concepts and solutions that create brand desire for Chinese consumers and set world-class standards for the image of the adidas brand in GCA, and enable GCA to successfully implement the global vision through experience touch points
Inspire a winning culture and drive operational excellence through Retail design experience team, and collaboration with the HQ teams and other markets
Interact the Global development & landing of Global new concepts and the optimization of all consumer touchpoints to elevate consumer impact in GCA.
Promote instore communication as a profit center contributor.
Key Responsibilities:
Drive the C4C (China for China) concept design development in VM/ISC
Develop VM/ISC manuals and tools for GCA to implement the concepts.
Drive the cascade of global VM & ISC guideline to GCA VM & ISC teams across mid/long term tools
Drive compliance of local executions in GCA in line with global guidelines across VM & ISC as well as seasonal campaigns
Orchestrate and gather input on current and future retail concepts and formats, digital and physical experiences, VM/ISC and other experience topics based on local customer/consumer and channel distribution needs
Become the Market communication counterpart for the Global HQ VM/ISC team
Validate global deliverables on current and future key store concepts, VM/ISC and Consumer Experience elements are in line with China input
Drive strong partnership with local execution team ensuring brand look and feel lands correctly in key stores across China
Interact VM/ISC execution across channels and formats according to concept guidelines
Drive the design review & approval process cross key stakeholders for flagship stores/ new concept pilots, as well as manage the approval process with Senior Leadership Team if required
Continue to optimize & develop a stronger creative design vendor pool with NTP, ensuring high quality of delivery to the China market
Establish and maintain process driven and solution-oriented communication with key stake holders
Takes ownership for Talent Management processes to grow, develop himself/herself and closely touch base with line manager in order to retain talents
Promote a high-performance culture by aligning clear expectations and individual goals with line manager
Translate the company goals into specific actions and business plans. Self-control and take care of self-performance and results
Additional projects as agreed
Financial
Be responsible on design execution cost review and managing cost efficiency for Flagship/ pilot stores of GCA
Key Relationships:
Global Retail Concept teams
Omni Chanel Marketing teams
Global Merchandising teams
Business Units
China Brand Activation
China Business Units
China Store Design & Construction
China Finance
China Procurement
China Ominichannel
China Retail Expansion
HK & TW counterpart
Key Relationships outside adidas:
Government Authorities
Landloards
Agencies
Vendors, Supplies
Knowledge, Skills and Abilities:
Deep knowledge in retail Visual Merchandising, combing theoretical with practical experience.
Proven track record in new store environment / concept creation and development
Strong organisation skills and flexibility.
Specialist in technical skills.
Proven track record in project management.
English fluent: verbal, written & spoken. Another European language is an advantage.
IT: Microsoft Office advanced. iShopShape is an advantage.
Requisite Education and Experience / Minimum Qualifications:
Business or Marketing Degree.
6-10 years’ experience in retail visual merchandising including fashion retailing.
2+ years working with Global markets or 1+ years working in a top tier adidas market.
2+ year’s management experience.