Manager Brand Communications, Team Sports

Brand Communication Planning & Execution

Drives the development and execution of marketing strategies and marketing plans aligned with China business strategies and in line with global guidelines. Strong in creative, social, PR, and activation

Creates integrated action plans for all Brand communications projects related to teamsports with the aim of maximizing brand and (new) product exposure while maximizing efficiency

Proactively works with Product Marketing, Sports Marketing, Culture marketing and Retail Marketing teams in supporting all their brand asset activities and all trade fairs and trade meetings with aim to position the brand as set out in our objectives

Remains up to date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular

Identifies communication opportunities, as well as opportunities for Co-ops & Co-branding

Management

Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos

Sources, establishes strong relationships and manages day-to-day activities with relevant agency partners and (media) vendors

Provides briefings to the Creative Services to convey the desired retail presence and image at retail

Financial

Follows, maximizes and controls the Brand Communication budget as set according to the Marketing Plan

Suggests future Brand Communication budgets

Negotiates and develops quotations with vendors by setting clear objectives and expectations

Evaluates and recommends pricing levels for all Brand Communication purchases

Systems and Processes

Executes and tracks the Brand Communications plan

Implements quality control systems for production of all materials containing adidas logo

Co-ordinate all launches of relevant material with Category Merchandising team and Sales department

Develops, maintains and co-ordinates processes with the Retail Operations Department and the Sales department that ensure timely (in-store) implementation around the country

Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports

Benchmarks on the progress in the brand perception of the consumers

Is responsible for on-time and accurate provision of Commitment and Payment requests related to all Brand Communication projects

Fully optimizes integration with other Communications disciplines such as PR and Creative Services

Others

Other job-related work assigned by supervising manager

KPI

Overall business performance

Budget control

Successful and Creative Launch Events

Football/basketball/motorsport activation

Social, PR and Media exposure of brand and product

Grow market share

Strong brand equity

Key Relationships

On time launch of campaigns

Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards

Improvement in our Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)

Integration of ideas with other disciplines

Improved professionalism of the team

Delivery on Initiatives identified by the Senior Management team

Sell through target for related category

Knowledge Skills and Abilities

A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region

Strong team player

Very high level of integrity

Communication skills, relationship management and empathy

Negotiation skills

Excellent creative/design/ art direction sense

Fluent English and Mandarin required

Requisite Education and Experience / Minimum Qualifications

Minimum of 3-5 years’ experience in the advertising or communication dept.

Previous experience in advertising, PR, and Creative Services in China

Knowledgeable about teamsports, esp. football and basketball. An interest and desire to participate in and learn about sports i.e. a sports enthusiast

Excellent presentation and organizational skills

Exposure – Sports, brand/category marketing, trade marketing

University Degree or above. Preferably in a marketing or communications related discipline