Manager Product Incubation

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

This role siit in Digital Buying & Trading team; The role supports the Director Product Incubation in driving the Digital / DTC Exclusive product agenda end-to-end. The role executes the Product Incubation Process on a day-to-day basis – translating strategy and range direction into structured plans, coordinating cross-functional delivery, and running the in-season “read & react” loop for exclusives.

KEY RESPONSIBILITIES:

Strategy & Range:

Support the Director in shaping the Digital/DTC exclusive strategy & range direction and translate it into actionable range plans.

Maintain the strategic view of the digital exclusive assortment across the responsible categories and platforms, providing analysis and recommendations to the Director.

Prepare and maintain the digital exclusive brief framework (CSI) to ensure consistent, high-quality creation briefs.

Support the definition of the digital exclusive range plan (GTMSO) and align execution with GTM key milestones.

Help identify digital new range opportunities and prepare supporting business cases (e.g., KOL co-creation, IP/graphic collaborations such as 618小韩风 pack, MFY E-game DNF graphic collab).

Co-work with the trading team to support digital by-platform buy (on top of current categories buy) to further accelerate business growth opportunities.

Incubation Planning:

Operate the Product Incubation Process on a day-to-day basis and coordinate its execution across teams.

Support to build and maintain the digital Product Incubation plan for SMM and TM.

Facilitate T1 product workshops to define USP & testing approach on a monthly basis based on the launch plan.

Coordinate with Digital Marketing to prepare content and samples ahead of launch.

Support the seasonal kickoff and product introduction together with the Digital cross-team.

In-Season Read & React:

Run the in-season “read & react” loop for exclusives to enable faster, more effective in-season decisions and performance optimization.

Establish and maintain tracking schemes and templates for priority products.

Generate data-driven insights and coordinate cross-team to implement clear action plans.

Provide product inputs and performance summaries to inform next-season adjustments.

Cross-Functional Coordination:

Serve as an operational point of contact for cross-functional partners on incubation topics, ensuring smooth day-to-day collaboration.

Drive differentiated, store-level planning and tracking to strengthen product performance.

Support the shift to IP-driven product initiatives to strengthen inline and new product presence across the responsible categories.

KEY RELATIONSHIPS:

Digital Excellence

Digital Business Planning & Analytics

Digital Marketing

Digital Commercial (Platforms)

Digital Buying & Trading

Product BU

Demand Planning

KNOWLEDGE, SKILLS AND ABILITIES:

Solid commercial and business acumen, with good product and consumer sense.

Good understanding of online business and product lifecycle management.

Good sense of consumer, market and industry trends, with the ability to translate insights into actionable product plans.

Ability to operate structured processes and coordinate delivery across functions.

Strong analytical skills to support in-season read & react and data-driven decision making.

Effective communication, collaboration, and stakeholder-management skills.

REQUISITE EDUCTION AND EXPERIENCE/ MINIMUM QUALIFICATIONS:

Bachelor’s degree required

Minimum 5 years of work experience in product / merchandising / buying or related digital commercial functions.

Fluent written and spoken English & Mandarin.