锦鲤求职岗位描述
Objective:
Drive sustainable market share growth for assigned account in alignment with brand strategy
Responsible for:
1) Planning
Develop 3-5 year strategic plan for assigned account, defining market share targets and growth pillars (POS, operation)
Translate strategic guidance into annual business plans, detailing sell out, sell in, inventory, SWB, and phasing etc.
Manage Account P&L planning to ensure sustainable year-over-year growth
2) Execution
Sell-in
Align OTB with accounts and trac landing into the order book, incl. pre-season orders and in-season orders, e.g. PR, TL, Chase, shipment hold
Show up as brand representative and execute GTM process with internal functions, e.g. KA previews, trade meetings
Business operation
Monitor quarterly / monthly business targets (sell out, sell through, MD, inventory)
Proactively identify opportunities and mitigate risks, e.g. key account monthly meetings
Collaborate with team leads, internal functions, and account to come up with solutions
POS management
Execute quarterly / monthly POS plan, incl. new opening, closuring, relocation, upgrading
Land brand contents
Land brand assets (POP, activation) in market
Share back on brand contents from market to internal functions, in order to support future improvement
Financial compliance
Manage account payments to manage account receivable risk
Capabilities required:
Strategic planning
Business data analysis
End-to-end execution
Translate market information into constructive feedback
Cross-functional coordination & communication
Account relationship management