Assistant Marketing Manager, IP

岗位职责
Responsibilities
Develop and execute marketing strategies for IP related campaigns and derivative products (40%)
• 负责IP衍生品/周边项目的整体策略制定、项目节奏管理及跨团队协调
• 将品牌目标转化为可落地的营销方案，确保项目按时高质量推进
2. Conduct consumer, market, and business analyses to guide decision making (25%)
• 深入分析消费者洞察、竞品动态、行业趋势，为项目策略提供依据
• 通过数据化方法评估营销活动效果并推动持续优化
3. Manage IP partnerships and explore external collaboration opportunities (20%)
• 维护并拓展IP版权方、潮玩/漫画/二次元生态合作资源
• 推进商务洽谈、合作落地及联名企划执行
4. Drive creative development and ensure brand alignment (15%)
• 与创意、设计、产品团队紧密合作，参与内容与物料的创意策划
• 确保所有营销内容呈现与品牌调性一致

岗位要求
QUALIFICATIONS
- Bachelor’s degree or above in Marketing, Business, Communication, or related fields
- Solid foundation in marketing principles and frameworks
- Proficient in market analysis, consumer research, and data interpretation
- Strong passion for IP、潮玩、漫画、二次元文化群体
- English communication skills preferred（如需对接国际版权方）
- Familiarity with project management tools and data analysis tools is a plus