锦鲤求职岗位描述
岗位职责
Key Responsibilities:
1. Consumer and Market Intelligence:
o Own and prioritize the annual and multi-year consumer learning agenda around Pizza Hut China's most important strategic and commercial decisions; define clear business questions, hypotheses, and success measures.
o Build a 360-degree consumer view by integrating research, transaction and CRM data, digital behavior, social listening, category and competitive intelligence, cultural trends, and frontline observations; identify emerging needs, occasions, white spaces, and risks.
2. Brand and Growth Strategy:
o Diagnose the consumer funnel and behavior - including penetration, repeat, frequency, loyalty, value perception, and competitive switching - and connect the drivers to traffic, sales, and profitability.
o Lead segmentation, jobs-to-be-done, demand-space, customer-journey, and opportunity-sizing work; partner with cross-functional teams to shape positioning, value proposition, portfolio, innovation, pricing, channels, and customer experience.
3. Commercial Decision Support and Research Excellence:
o Act as a consultative insight partner: challenge briefs, select fit-for-purpose approaches, synthesize evidence, and translate learning into clear recommendations and testable actions.
o Design agile learning plans and lead qualitative, quantitative, behavioral, and experimental research across concepts, products, communication, pricing, customer experience, pilots, and launches; manage agencies, budgets, quality, and impact measurement, using AI-enabled tools where they improve speed without compromising rigor.
4. Insight Leadership and Capability Building:
o Turn complex evidence into concise, executive-ready narratives that clarify the consumer truth, business implication, recommended action, and expected impact.
o Bring an outside-in perspective into leadership decisions and influence without formal authority; develop the insight team and agency ecosystem, and build research standards, reusable frameworks, and knowledge-sharing tools.
岗位要求
Qualifications:
• Bachelor's degree in Business, Marketing, Economics, Psychology, Statistics, Data Analytics, or a related field;
• 7+ years of experience across consumer insights, marketing or brand strategy and customer analytics, with demonstrated growth in scope and influence. Experience in a leading strategy consulting firm or equivalent rigorous in-house strategy environment is strongly preferred.
• Demonstrated end-to-end ownership of consumer insight or customer strategy work, from question framing and research design to activation and impact measurement; consulting candidates must have hands-on research experience.
• Strong command of qualitative and quantitative methods and the ability to connect consumer evidence to brand growth and P&L decisions; relevant consumer-sector experience is preferred.
• Excellent structured problem solving, strategic storytelling, stakeholder influence, and project and agency management skills. Fluency in Mandarin and English is required; China consumer familiarity is preferred.