锦鲤求职岗位描述
Digital Strategy Execution数字战略执行
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Ensures hotels'
eCommerce strategies are effectively implemented in the online platform
确保酒店的电子商务战略在在线平台上得到有效实施
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Ensures compliance
and participation in company promotions and eCommerce channels
确保遵守并参与公司促销活动和电子商务渠道
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Promotes and
protects brand equity促进和保护品牌资产
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Understand the
working relationships between sales, revenue and F&B
了解销售、收入和餐饮之间的工作关系
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Demonstrates
knowledge of job-relevant issues, products, systems and processes
展示与工作相关的问题、产品、系统和流程方面的知识
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Executes annual
marketing plan to budget, in consultation with the GM, Food and Beverage
leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders
与总经理、餐饮领导、运营领导、销售与收入领导以及电子商务领导协商，执行符合预算的年度营销计划
•
Partners with
Operations, Food & Beverage and Sales teams to execute promotions and
campaigns to target in-house guests with promotions that drive incremental
revenue to the hotel.
与运营、餐饮和销售团队合作，执行促销和活动，针对内部客人开展促销活动，增加酒店收入。
•
Acts as the liaison
between the marketing department and advertising agency on the tactical
advertising campaigns' creative and media plans, particularly for food and
beverage promotions.
就战术性广告活动的创意和媒体计划，尤其是餐饮促销活动，担任市场营销部门与广告公司之间的联络人。
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Partners with
property Revenue Management to verify correct offer loading, verifying
advertisement targeting is correctly directed at relevant consumer groups
与酒店收入管理部门合作，核实正确的优惠加载，核实广告目标是否正确针对相关消费群体
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Verifies all
advertising for the hotel in digital channels is in alignment with brand voice.
核实酒店在数字渠道上的所有广告都符合品牌声音
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Facilitates social
media engagement and updating content in local digital channels (e.g., hotel
website, travel sites).
促进社交媒体参与，更新本地数字渠道（如酒店网站、旅游网站）的内容
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Engages in proactive
online reputation management by surfacing relevant guest comments (positive or
negative) in social media channels and responds accordingly.
通过在社交媒体渠道上发布相关宾客评论（正面或负面），参与积极主动的在线声誉管理，并做出相应回应
Marketing and
Communication Partnership营销与交流伙伴关系
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Assists in the development and execution of
the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
协助制定和执行酒店群营销计划（如重定向活动、OTA 营销等）
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Develops the offer landing page on
Marriott.com for cluster offers.
在万豪网站（Marriott.com）上开发集群优惠的登陆页面
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Identifies and obtains Marriott.com and OTA
marketing and merchandising placements as appropriate.
酌情确定并获得 Marriott.com 和
OTA 市场营销和商品销售位置
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Creates mini-sites for domestic segment
marketing efforts where needed (e.g. MICE or Weddings).
根据需要为国内市场营销工作创建迷你网站（如会展或婚礼）
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Develops and executes promotions campaign in
F&B, weddings, spa, rooms and conferences through relevant digital and
social media channels.
通过相关数字和社交媒体渠道，制定并执行餐饮、婚宴、水疗、客房和会议方面的促销活动
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Executes email marketing, and display
advertising.
执行电子邮件营销和展示广告