锦鲤求职岗位描述
Job Purpose:
Support the management and growth of Deposit and Multi-Currency Debit Card products by driving product development, portfolio growth, pricing strategies, customer acquisition, utilization, profitability, and customer experience enhancement.
The role will work closely with cross-functional teams to execute business initiatives, maintain product competitiveness, and ensure compliance with regulatory and internal governance requirements.
Main Responsibilities:
Assist in the development and execution of deposit product strategies to achieve portfolio growth, balance targets, and profitability objectives.
Develop initiatives to drive debit card acquisition, activation, transaction volume, and customer engagement.
Monitor deposit and debit card portfolio performance, customer behavior, market trends, competitor activities.
Support implementation of promotional campaigns and customer reward programs.
Conduct product performance analysis and prepare business reports, forecasts, and portfolio reviews for management.
Work closely with all internal departments to grain their support for smooth program launch and fulfilment
Coordinate UAT testing and post-launch reviews to ensure successful implementation of new initiatives.
Proactively analyze competitors’ business and marketing activities to understand market trend
Monitor campaign response and prepare the program result tracking
Budget and expenses management (including invoice settlement)
Assist to conduct regular sales performance review
To meet the challenge, you should have the following qualifications and attributes:
Degree holder or above in Business Administration, Marketing or related disciplines
At least 5 years of experience in retail banking business, exposure to branch operation, segment management and marketing campaigns is preferable
Knowledge in overall banking products especially deposit and debit card, operation & process flow, marketing activities, segment management and management skills
Good communication & interpersonal skills, analytical and track record of effective marketing campaigns are an advantage
Good team player and detail oriented
Able to work under pressure and tight schedule
Good command of both written and spoken English and Chinese