Senior Manager Sports Marketing, Training

Purpose & Overall Relevance for the Organization:

Manage the Training category portfolio & activations; Scout, Secure and Activate the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World

He/she will achieve this mission by:

Creating Training Sports Marketing Vision for GCA and provide input on Social Media Brand Communication

Executing and managing annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans

Consistently and creatively communicating brand messages, values, and image

Developing and optimizing partnerships within GCA

Key Responsibilities:

Support the development of sports marketing strategies and plans for trainingcategories aligned with GCA business strategies and in line with global guidelines.

Working closely with the team to design comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs, race and event sponsorship, etc.)

Responsible for the effective application / implementation of contractual rights granted on the local level

Scout and activate Training category assets, (e.g. athletes/gym partners/etc); maximize brand exposure through the partnership

Develop activation plan for Training Events and sponsored facilities/locations; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).

Develop a mid / long term strategic plan with training community in the local market in close cooperation with Senior Managers

Working with Product & Marketing teams, support all major product initiatives via External Partners, Social Media, Events, etc.

Develop and drive unique marketing activities that support the business goals

Manages product and service plans and leads team to provide world class/best in class service to assets

Manage Sports Marketing Working Budget for assigned category

Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.

Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately

Develop the procedures and systems to control and track the distribution of promotional products

KPI:

Effective use of assigned budget

Manage execution and close year at budget

Brand value index for Event and Competition is increasing

Knowledge, Skills and Abilities:

10 years of experience in marketing required.

Bachelor degree required and advanced degree in business or related fields preferred

A passion for and an understanding of Sports, esp. Training category

Experience on working with Sports Associations and Race Organizers

Strong communication, influence skill and leadership

Strong project management skill

Good Interpersonal skills

Good analysis and computer skill

Microsoft Office: Advanced

English: Advanced

Local Language: Fluent