锦鲤求职岗位描述
About the Role
Responsible for the overall ecommerce operations and paid media management across Tmall and JD channels. Manage the TP team and internal team to achieve sales targets, drive brand visibility, conversion, and ROI on platform. This role requires hands-on capability in both operations and paid media oversight, strong team management skills, and the ability to communicate effectively in English with global headquarters.
Key Responsibilities
1. Ecommerce Operations (Tmall / JD)
Develop and execute the overall operations strategy for Tmall and JD stores to achieve sales targets.
Manage the TP team, set clear goals and responsibilities, and monitor execution quality and delivery.
Oversee daily store operations, including product listing, page optimization, campaign planning, inventory, and pricing coordination.
Plan and execute platform sales peak campaign (618, Double 11, Double 12, etc.) and daily campaigns to drive GMV and conversion.
Analyze store data (traffic, conversion, AOV, repurchase, etc.) and continuously optimize operations strategy.
Maintain strong relationships with platform account managers to secure resources and campaign placements.
2. Paid Media
Review and validate paid media strategies developed by the TP (Tmall Partner) team across Tmall and JD on-platform advertising, ensuring alignment with brand objectives and budget.
Act as the brand's representative, providing recommendations and optimization directions on the TP's media plans, audience strategies, creative approaches, and budget allocation.
Monitor campaign performance and ROI, regularly evaluate the TP's delivery quality and effectiveness, and drive continuous improvement.
Serve as the key communication bridge between the brand and the TP team, ensuring alignment on objectives and execution.
3. Team Management & Cross-functional Collaboration
Develop both internal members’ and external agencies’ capabilities and build an efficient operations and paid media collaboration mechanism.
Communicate effectively in English with global headquarters, including meetings, reporting, and daily communication.
Requirements
Bachelor's degree or above in Marketing, Ecommerce, Business Management, or related fields.
Minimum 6-8 years of ecommerce operations experience, with at least 2 years of hands-on Tmall and JD experience.
Hands-on paid media experience or oversight experience.
Experience managing TP teams and monitoring external partner delivery quality.
Proven experience leading teams, managing both internal members and external agencies.
Strong English communication skills, able to communicate and report to a non-Chinese-speaking headquarters.
Data-sensitive with strong analytical and optimization skills.
Strong communication and coordination skills, able to drive cross-functional projects.