锦鲤求职岗位描述
Position Purpose：
Responsible for develop and execute McD value strategy and campaign to enable brand business and user sustainable growth.
Responsibilities & Accountabilities：
Brand Building
Lead E2E campaign development and execution including innovation 0-1, campaign asset creation, channel strategy, social seeding and config design etc.
Lead the development and implementation of a growth platform strategy
Strong in creativity, lead and collaborate with agency for campaign assets creation, including CCI, KV, TVC, social, instore activation etc.
Ensure all marketing activities designed and implemented are uniquely own-able to McDonald’s
Ensure consistent brand positioning, personality and tone of voice across all forms of marketing communications
Business Building
Deliver business goal via solid business planning and execution excellence
Work with CBI department to conduct any research necessary to validate promotional program design and effectiveness tracking
Work with Finance department to monitor and measure effectiveness of profit investment
Responsible for regular business review to diagnose what’s working and what’s not working
Tactical Execution
Lead the execution of all marketing activities in relation to the growth platform
Lead the creative work in conjunction with relevant agencies and insure timely execution
Responsible for innovation development, for both promotional and creative approach
Accountable for using and allocating budget effectively and within budget pool
Relationships
Ensure smooth communication throughout marketing department and multi-functions and get approval or consensus to move things forward
Ensure seamless communication with agencies and suppliers
Establish a productive environment of partnership that encourages free exchange of ideas and innovations with the agencies
Position Requirements：
4-5 and above years brand marketing experience in Food&Beverage/FMCG or Catering industry
Experience in delivering result in a matrix organization
Strong in creativity, insight-based communications and deep understanding on campaign deployment
Good analytic skill & data-driven
Good marketing communication & brand building capability and skill, and dare to challenge the status quo for further progress.
Good storytelling skill for brand communication.
Fluent in both oral & written English