Brand Marketing - Festival

Position Purpose：

Drive brand affinity building with E2E ownership of key festival campaigns planning and execution.

Responsibilities & Accountabilities：

E2E Festival Campaigns:

1. E2E Own key festival platform 360 campaign from products design to campaign execution

2. Work closely with CBI team to identify business opportunities to output campaign strategy, mechanisms, and business delivery

3. Co-work with agency to polish platform strategy, communication ideas and key brand assets.

4. Work closely with all cross functions to polish execution excellence.

Business Building：

1. Execute detailed plan and calendar to expand sales and achieve the assigned comp sales target.

2. Identify improvement opportunities during the process of executing marketing plan for a successful implementation of the campaign

3. Encourage and monitor regional and local stores to execute the marketing plan with relevant activities while promoting products and services to enhance the brand image.

4. Provide regular business review and diagnose what’s working and what’s not working.

Responsibilities：

1. Ensure in-time & quality campaign execution.

2. Ensure consensus for the development of tactics from all relevant departments

3. Ensure seamless communication with agencies and suppliers.

4. Establish a productive environment of partnership that encourages free exchange of ideas and innovations with the agencies.

Position Requirements：

Knowledge and Skills Bachelor’s degree in Marketing or relevant fields.

Fluency in Chinese and English.