锦鲤求职岗位描述
岗位职责
1. Paid Media & Boosting
Manage and optimize paid campaigns across social channels, especially Facebook
Handle boosting / paid amplification for social and KOL/KOC content
Monitor leads, CPA, ROI, conversion quality, and channel efficiency
Drive testing and optimization on audience, budget, and creative performance
2. Content from a Performance Perspective
Independently write or refine ad copy, content angles, and campaign messages
Suggest or create content/materials suitable for boosting and conversion
Improve creative performance through data and testing insights
3. Channel Performance
Own performance thinking for social paid and KOL paid campaigns
Analyze channel results and identify what should be scaled, optimized, or stopped
Support stronger connection between content quality and business results
4. Reporting & Optimization
Prepare regular performance reports and recommendations
Provide clear action points to improve efficiency and business contribution
If hired at Manager level, also help improve team working methods and guide junior team members when needed
岗位要求
3–6+ years in performance marketing / paid media / digital growth
Strong hands-on experience in multi paid media (FB, Tiktok, Zalo, GG,...)
Strong understanding of leads, CPA, ROI, conversion rate, and funnel efficiency
Able to independently create / refine content for performance use
Good sense of what type of content works for boosting and conversion
Data-driven, result-oriented, and able to work independently in a fast-paced environment
Experience in EdTech / parenting / kids-related industry is a plus
Working English preferred