锦鲤求职岗位描述
岗位职责
1. Social Media & Brand Content Design
Design visual content for Facebook, TikTok, Instagram, YouTube, Zalo, and other social platforms.
Create social posts, banners, thumbnails, stories, carousels, templates, and campaign assets.
Support content related to student success, parent education, teacher quality, English learning, and brand campaigns.
Ensure all designs align with 51Talk’s brand identity and local market preferences.
2. Performance Marketing Creative
Design static and video creatives for Meta, TikTok, Google, YouTube, and landing pages.
Optimize creatives based on campaign performance (CTR, CVR, CPL, CPA).
Develop localized creatives tailored to different target audiences.
3. Short-form Video Production & Editing
Produce and edit short-form videos for TikTok, Reels, and YouTube Shorts.
Add subtitles, motion graphics, music, sound effects, transitions, and CTAs.
Support filming and editing for events, student stories, teacher profiles, and marketing campaigns.
4. KOL/KOC & Student Story Support
Edit KOL/KOC, parent, and student-generated content into brand assets.
Repurpose content for performance advertising when needed.
Ensure all content complies with brand guidelines and messaging.
5. Campaign & Event Design
Design campaign key visuals, POSM, event materials, and promotional merchandise.
Support event photography, videography, and recap content.
Prepare print-ready files and coordinate with vendors while maintaining brand consistency.
岗位要求
• Bachelor's degree in Graphic Design, Multimedia Design, Visual Communication, Marketing, or a related field is preferred.
• Minimum 4 years of experience in graphic design, creative production, or marketing design.
• Strong portfolio demonstrating expertise in digital marketing creatives and brand design.
• Fluent in English