Brand & Community Manager (Lifestyle | Co-living | Social Media)

Build a brand from scratch

Own the content & the room

Ground-floor growth trajectory

We are representing an innovative, venture-backed student residence brand in Hong Kong that is completely redefining the student living experience. Moving far beyond traditional corporate leasing, they design spaces that are deeply rooted in local neighbourhoods, fostering an active community featuring speaker evenings, creative collaborations, and authentic living experiences.

Role Description

This is a ground-floor hire. You will be the brand’s human presence – both online and in-building. One day you’re directing a shoot in the common room for Xiahongshu (小红书). The next you’re hosting an exclusive dinner and drinks for new residents from six countries. You own the voice, the vibe, and the community that makes Yuè worth talking about.

What You’ll Own

Content & Social Media

Build and run Yuè channels on for Xiahongshu (小红书), Instagram, and TikTok / Douyin from launch

Creat original content - photography, short-form video, lifestyle posts – shot primarily in-building with real residents

Develop a content calendar tied to the academic calendar, mov-in seasons, and cultural moments relevant to our students

Drive UGC strategies; turn residents into brand ambassadors and identify student micro-influencers for seeding campaigns

Track analytics and report on follower growth, engagement, and inquiry attribution monthly.

Community & Resident Experience

Lead welcome orientations at move-in – set the tone from day one

Design and run a programming calendar: welcome nights, study sessions, cultural exchange dinners, local neighborhood collaborations

Build and manage resident WhatsApp / WeChat groups that feel like community, not broadcast channels

Source local partnerships for resident perks – gyms, cafes, airport / train pickups, SIM cards on arrival etc.

Be the first point of contact for resident questions and feedback (non-maintenance); flag experience gaps to the team

Brand Execution

Apply Yuè’s brand guidelines consistently across all physical and digital touchpoints

Brief and liaise with our branding agency on campaign assets and collateral

Assist with welcome kits, communal area presentation, and building signage

Who You Are

2-4 years in social media, content, community or hospitality roles – lifestyle brand, hotel, co-living or creative agency background preferred

Native or near-native Mandarin speaker; strong English – you naturally code-switch between both

Deeply fluent in Xiahongshu (小红书) culture and algorithm – this is the role’s single most important technical skill

Warm, social and genuinely energized by people – residents should feel lucky to know you

Strong visual instincts; comfortable directing a shoot and editing short-form video

Familiar with Hong Kong’s non-local student community – ideally, you were one

Self-starter, high taste, get things done

Bonus

Existing network in HKU / PolyU / CityU student circles; experience with CapCut, Lightroom, or Canva; prior work with WeChat Channels or Douyin.