Customer Segment Acquisition & Marketing Manager (Bank)

Customer Segment Acquisition & Marketing Manager (Bank)

Develop affluent segment acquisition strategy

Launch ATL / BTL marketing campaigns

Good banking segment strategy experience required

About the company

Our client is a well-established retail bank in Hong Kong. To cope with their business expansion, they are now looking for high caliber to join them for a Customer Segment Acquisition & Marketing Manager position.

About the role

Reporting to the Team Head of Retail Segment Management, you will be responsible for developing and implementing customer acquisition strategy for growing high net worth customers from various sales channels (branch, offline and online) for the bank. You have to plan, formulate and execute customer acquisition plans and marketing programs to drive new to bank customers and revenue. You are required to work closely with banking product owners and branch sales teams to develop tactical business plans to package product bundling and enhance customer experience. In addition, you have to manage end-to-end ATL and BTL marketing campaigns, from planning, program delivery, launching, marketing budget approval and campaign evaluation to achieve business objectives.

The successful applicant

To qualify, the successful individual must possess:

Degree holder in Marketing, Business Administration and related disciplines.

Minimum 3-5 years' of experience in Affluent Segment Acquisition in retail banks.

Experience in developing cross border segment in banks is an advantage.

Solid retail banking product knowledge with good marketing experience required.

Strong business sense, self-motivated and able to work independently.

Proficient in spoken and written English and Chinese (Cantonese and / or Mandarin).

Candidate with less experience will be considered as Assistant Manager position.

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.