锦鲤求职岗位描述
Affluent & Cross Border Segment Acquisition & Marketing Manager (Bank)
Develop the growth of affluent and cross border segment strategy
Launch customer acquisition campaigns
Good end-to-end marketing and event management experience required
About the company
Our client is a well-established retail bank in Hong Kong. To cope with their business expansion, they are now looking for high caliber to join them for an Affluent & Cross Border Segment Acquisition Manager position.
About the role
Reporting to the Team Head of Segment Management, you will be responsible for developing and implementing customer acquisition strategies for growing high net worth and cross border customers from various sales channels (branch, offline and online) for the bank. You have to plan, formulate and execute customer acquisition plans and marketing programs to drive new to bank customers and revenue. You are required to work closely with banking product owners and branch sales teams to develop tactical business plans to package product bundling and enhance customer experience. In addition, you have to manage end-to-end ATL and BTL marketing campaigns and events, from planning, program delivery, launching, marketing budget approval and campaign evaluation to achieve business objectives.
The successful applicant
To qualify, the successful individual must possess:
Degree holder in Marketing, Business Administration and related disciplines.
Minimum 4-5 years' of experience in Affluent and / or Cross Border Segment Acquisition in retail banks.
Solid banking product knowledge with good marketing experience required.
Strong business sense, self-motivated and able to work independently.
Proficient in spoken and written English and Chinese (Cantonese and / or Mandarin).
Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.