锦鲤求职岗位描述
We are Makers. Makers Required.
We are Makers — people who care deeply about shaping places where life, work and nature can flourish together. Grounded in our heritage and united by a culture of trust and respect, we dare to take on ambitious ideas and turn them into something real — thoughtfully, collaboratively, and with care for the communities we serve. Our people are at the heart of it all: free to be themselves, driven to make a difference, and inspired to create alongside others. Brick by brick, we build vibrant, inclusive spaces that stand the test of time — because real progress comes from people who choose to make it happen.
Purpose of Job:
Reporting to the Marketing Manager, this role supports end-to-end marketing and communications operations to drive brand building, public exposure and sustainable business value for the property project.
Major Responsibilities and Objectives：
Assist the Marketing leadership team in formulating innovative, high-quality and streamlined marketing communications strategies and executions aligned with project positioning.
Oversee continuous development, update and asset management of all branding content, ensuring consistent tone, style and visual identity in line with premium brand positioning.
Assist leading full-spectrum communications planning, including earned, owned and paid strategy development.
Develop and execute integrated communication roadmaps, ensuring full alignment with company-level strategic objectives and annual business plans.
Establish, standardize and maintain a unified brand communication framework, including official guidelines, quality standards and operational tools.
Safeguard consistency, accuracy and premium quality across all offline and online communication channels and collaterals.
Deliver high-standard communication outputs including official reports, editorial publications, digital content series and brand events.
Manage, optimize and upgrade the property’s official digital platforms and social media ecosystems to enhance brand visibility and user engagement.
Build and sustain long-term strategic partnerships with local & national media outlets, PR agencies, KOLs/KOCs, celebrity resources, external vendors and relevant government authorities to maximize positive and premium brand exposure.
Monitor communication performance, conduct in-depth data analysis and campaign evaluation, and provide actionable optimization recommendations for future strategies.
Support business development by exploring and initiating potential brand crossover and strategic partnership opportunities.
Track industry trends, audience consumption preferences and competitor dynamics to identify new marketing opportunities and competitive gaps.
Cross-functionally collaborate with Promotion, CRM, Design, Art & Culture teams to formulate integrated communication solutions and maximize campaign effectiveness.
Partner closely with the Public Affairs team to support corporate communications matters and assist in brand reputation and crisis management.
Manage and optimize the communications annual budget, ensuring cost efficiency, reasonable allocation and maximum ROI of all marcom activities.
Supervise, coach and develop the communications team, oversee reasonable workload allocation, and drive team capability and professional growth.
Undertake ad-hoc marketing and communications tasks as required by business needs.
Skills, Qualifications and Experience Requirements
Bachelor’s degree or above majoring in Marketing or related
Minimum 10 years’ experience in marketing and promotion for large scale of commercial real estate project with a managerial role.
Fluent spoken and written English and Mandarin.
Exposure in working with foreign companies in the PRC, and liaising with international companies or clients would be an advantage.
Creative with a strong market sense and attention to details, and to be able to work under tight schedule.
To be able to work in a multi-cultural work environment.
Conversant with the use of PC in particular Windows, MS Word, MS Excel, and MS PowerPoint.
WHY CHOOSE US
We are:
· A consecutive Winner of HRoot Best Employers in Greater China in 2023, 2024 and 2025, and also received the Honor in 2021
· Winner of HRflag OneFLAG® AWARDS-BEST HR PROGRAMS 2025
· Winner of HRoot Best Social Enterprises in Greater China 2024
JOIN US
Don’t Miss This Opportunity!
As an equal opportunity employer, Taikoo Li Xi'an strives to foster a diverse workforce and inclusive workplace, where People can thrive.
If you require special assistance and accommodations during any part of the recruitment process, including the online application and/or the selection process, please reach out to us via email at any time.
All personal data collected during the application process will be kept for 24 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. Xi’an Tengyun Real Estate Company Limited will handle all personal data confidentially in accordance with the local law.
REFERRALS FROM OTHER SOURCES
Taikoo Li Xi’an does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. Such resumes will be deemed the sole property of Taikoo Li Xi’an.
隐私声明：您向西安腾运置业有限公司（以下简称“我们”）投递简历信息即代表您授权我们根据《太古地产（中国）招聘隐私政策》（“隐私政策”）处理您提交的个人信息。我们承诺对您所提供个人信息的处理将严格限定在您的授权范围内，并根据适用的法律的规定采取合理措施保障信息安全。在此次招聘活动结束后，我们将按照该隐私政策及中国内地相关法律法规要求对上述信息予以处理。若欲完整了解我们的个人隐私保护政策，请登录招聘官网，查看《太古地产（中国）招聘隐私政策》（https://www.swireproperties-recruitment.com/social-recruitment/swireproperties/126011#/）。（以上下划线内容与该隐私政策下的定义具有相同含义。）