锦鲤求职岗位描述
Major Responsibilities and Objectives: 岗位描述：
Primarily responsible for assisting in management, supporting the planning of online marketing campaigns, aiding in the management and formulation of online membership growth strategies, as well as helping with the management and planning of online activity linkage with tenants.
主要负责协助管理与策划线上营销活动、协助线上会员增长策略管理及制定、协助租户线上活动联动管理及策划。
Major Tasks & Activities: 主要工作：
Job responsibilities mainly include assisting in the management and planning of online marketing activities, supporting the management and formulation of online membership growth strategies, aiding in the planning and management of online activity linkage with tenants, conducting negotiations, as well as supervising third-party collaborations and venue management.
工作职责主要包括协助管理和策划线上营销活动、协助线上会员增长策略管理及制定、协助租户线上活动联动策划及管理，开展谈判以及监督第三方合作和场地管理；
Assist in formulating online marketing activity plans for search engine marketing (SEM), social media promotion, and feed advertising, including keyword research, collection and organization of advertising materials, and review of advertising copy. Manage tenants information and the execution of promotional activities for the commercial membership mini-program; assist the CRM system in developing and implementing the point redemption mechanism. In accordance with the established strategies, complete the setup, placement settings, and daily maintenance of advertising accounts on mainstream platforms such as search engines, social media, short video platforms, navigation, and travel platforms to ensure the timely launch of promotion activities.
协助制定搜索引擎营销（SEM）、社交媒体推广、信息流广告投放等线上营销活动计划，包括关键词研究、广告素材收集整理、广告文案审核等工作；商业会员小程序商户资料、促销活动执行，协助CRM制定并执行积分兑换机制；根据既定策略，在收索引擎、社交媒体、短视频平台、导航及出行类的主流平台完成广告账户搭建、投放设置与日常维护，确保推广活动按时上线；
Maintaining customer relationships by promptly responding to customer inquiries and needs, recording and organizing customer feedback, and regularly communicating project progress with customers. Manage promotional cooperation resources, such as content update for commercial mini-programs, maintaining databases of media platforms and influencer/KOL resources. Assist in third-party cooperation negotiations and follow up on contract processes.
维护客户关系，及时响应客户咨询与需求，记录并整理客户反馈，定期与客户沟通项目进展；负责管理推广合作资源，如商业小程序内容更新，商户联动，媒体平台、网红 / KOL 资源库的更新与维护，协助完成第三方合作洽谈、合同流程跟进等工作。
Skills, Qualifications and Experience Requirements职位要求：
4 - 6 years+ work experience in shopping malls or related industries are preferred.
4到6年以上商场或相关行业工作经验者优先；
A bachelor or above degree, major in business, marketing are preferred.
本科及以上学历，商业、市场营销或相关专业优先；
Knowledge to the local market.
了解本地市场是加分项；
Good communication skills, proficiency in English preferred.
具备良好的沟通能力，精通英语者优先。
Competencies Requirements:
能力要求：
Cultivates Innovation 培育创新
A changemaker who loves to innovate and think up new and better ideas for the Company’s success.
勇于创新和变革，能提出全新和更好的想法，帮助公司迈向成功
Decision Quality 决策质量
A decisive leader who can make firm and timely decisions.
能及时和果断地做出明确的决策。
Business Acumen 商业敏锐度
Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals.
拥有娴熟的商业、财务和市场知识，能够做出正确的商业决策，推动达成公司目标。
Drives for Results 追求结果
Self-driven go-getter who is result-oriented and powers through tough situations.
有自我推动力、冲劲和进取心，以结果为导向，即使在艰难的情境下也能达成目标。
Ensures Accountability 确保承担责任
Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results.
拥有强烈的责任心和使命感，能制定清晰的职责和指标来衡量工作成果
Optimises Work Process 优化工作流程
An optimiser who can set up efficient and sustainable processes to carry out departmental projects.
能建立有效和可持续的工作流程，帮助完成部门工作。
Collaborates 协作
Strong partnership-building and collaboration skills; able to work with others to meet shared objectives.
能与其他人建立合作伙伴和协作关系，一起实现共同目标。
Communicates Effectively 有效沟通
Excellent communicator who can clearly and effectively communicate with diverse groups of audiences.
拥有优秀的沟通技巧，能够清晰和有效地与不同受众沟通。
Situational Adaptability 情景适应能力
Quick and proactive in adapting to changes in work demands and situations.
能快速和主动地应对工作要求和情境的变化。
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